There hasn’t been a lot of news related to upcoming Jaguar vehicles in recent years. That’s because the British automaker has been quietly working on a new bespoke electric platform, and the first model to use it (or at least a preview of it) will finally be ready for the world later this year.
The new electric Jaguar will take the form of a stylish grand tourer and will be one of the 3 new EVs the automaker will launch in the coming years. All will be based on the same platform: the Jaguar Electric Architecture (JEA). The new models will not only start the brand’s transition into an all-electric automaker, but they will help it transition from being a premium automaker, competing with Mercedes and BMW, to a luxury marque, competing with the likes of Bentley and Porsche, or at least that’s their plan.
According to JLR CEO Adrian Mardell, the first model will be a grand tourer that will make people “salivate” when they see it, according to Autonews. Although it will be a “copy of nothing,” it will take inspiration from the brand’s legendary back catalog of models, including the E-Type.
The new electric Jaguar will take the form of a stylish grand tourer and will be one of the 3 new EVs the automaker will launch in the coming years. All will be based on the same platform: the Jaguar Electric Architecture (JEA). The new models will not only start the brand’s transition into an all-electric automaker, but they will help it transition from being a premium automaker, competing with Mercedes and BMW, to a luxury marque, competing with the likes of Bentley and Porsche, or at least that’s their plan.