{"id":38026,"date":"2021-12-15T22:02:18","date_gmt":"2021-12-15T20:02:18","guid":{"rendered":"https:\/\/juergen-gratzl.com\/?p=38026"},"modified":"2024-09-13T03:15:38","modified_gmt":"2024-09-13T01:15:38","slug":"jaguar-uk-recounts-a-year-of-heritage-innovation-and-progress","status":"publish","type":"post","link":"https:\/\/juerguar.com\/test\/jaguar-uk-recounts-a-year-of-heritage-innovation-and-progress\/","title":{"rendered":"JAGUAR UK RECOUNTS A YEAR OF HERITAGE, INNOVATION AND PROGRESS"},"content":{"rendered":"

2021 was a year that celebrated the peerless heritage, innovative present and sustainable luxury future of Jaguar; full of exciting new model releases, trailblazing brand partnerships and motorsport victories at the highest level.<\/strong><\/p>\n

The year began with the first completed F-TYPE Heritage Edition<\/a> models hitting the road, featuring a specially curated commemorative specification: 1960\u2019s inspired Sherwood Green paintwork and Caraway and Ebony leather interior, the exclusive limited-run Jaguar features unique details inspired by the iconic E-type and celebrates 60 years of sportscar lineage.<\/p>\n

Shortly after, Jaguar UK welcomed the \u2018E-type 60\u2019 collection<\/a>, inspired by the two E-types that first introduced this legendary sportscar to the world at the Geneva Motor Show: the Opalescent Gunmetal Grey coup\u00e9 \u20189600 HP\u2019, driven \u2018flat out\u2019 by Bob Berry to make the launch itself, and the British Racing Green roadster \u201977 RW\u2019, driven by Norman Dewis who was told to \u2018drop everything\u2019 to get to Geneva the next day. The E-type 60 Collection cars are sold as a pair.<\/p>\n

Bringing its story back to the present, Jaguar launched its new Jaguar F-PACE<\/a> and \u2018Hard to Forget\u2019 campaign with DJ and producer MK. MK\u2019s collaboration film was the first in a series from artists and renowned personalities from music and entertainment to photography and fashion. MK provided the soundtrack for, the \u2018Hard to Forget\u2019 series with exclusive new track Lies featuring Raphaella, released in January 2021.<\/p>\n

Hot on the heels of the new, improved F-PACE, Jaguar brought new life to its F-PACE SVR, XF<\/a> saloon and Sportbrake and E-PACE<\/a> models giving the full portfolio significant updates both inside and out. Advanced new technologies, sharp styling and new plug-in hybrid and mild hybrid engines were launched.<\/p>\n

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In May, Jaguar continued its mission to nurture creativity and celebrate women in the arts, with a new partnership with the British Film Institute (BFI) and Everyman Cinemas. The partnership officially kicked off with an all-star screening of Billie Piper\u2019s much anticipated directorial debut, Rare Beasts at Everyman Broadgate.<\/p>\n

Whilst new partnerships were established, old partnerships were renewed and Jaguar revealed in July<\/a> that it would support The All England Lawn Tennis Club (AELTC) for a further five years. As Official Car of The Championships, Wimbledon, Jaguar not only supplied a fleet of vehicles to support event operations but also rolled out initiatives to boost tennis in schools. Jaguar marked the conclusion of National School Sport Week by bringing a taste of the Championships, Wimbledon 2021 to Malmesbury Primary school in Merton, London with a pop-up Centre Court experience featuring Kyle Edmund and Frankie Bridge.<\/p>\n

July continued to be a busy month as Jaguar headed to the Goodwood Festival of Speed, with stunt driver Terry Grant putting on a show-stopping high-speed, tightly choreographed drive \u2018up the hill\u2019 in Jaguar XF, F-PACE and F-TYPE. The Jaguar Vision GT SV concept<\/a> also made its public debut, representing Jaguar Land Rover\u2019s vision for an electric future.<\/p>\n

Later that month, Jaguar Formula E driver Sam Bird joined forces with the iconic RAF Falcons parachute display team, who parachuted metres away as Sam Bird took his Jaguar I-TYPE 5 to the track. It was all part of the countdown to Jaguar\u2019s race on home soil at the London e-Prix in July, that saw Jaguar Racing driver, Mitch Evans, secure a home race third-place podium finish.<\/p>\n