Endings are always bittersweet, but Jaguar rolling its last combustion sedan, wagon, and sports car off the line hurts a little bit more than most. JLR PR Head Ken McConomy took to Twitter last week to take one last walk through the Castle Bromwich plant as the last combustion vehicles rolled off the line. Representing some of the best Jaguar models of the 21st century, the last three vehicles were an F-Type Convertible, an XE Sedan, and an XF Sportbrake.
The plant, whose history dates back to the industrial war effort during WWII, will now be retooled. It will create body panels for future JLR models as the company looks to its electric future that will see it pushed upmarket in an effort to capture a new kind of clientele.
End Of An Era
The factory initially started life as part of the „Shadow Factory“ network created in Britain in the 1930s that allowed the country to increase its production output of planes in secret. During the war, the Bromwich plant went on to produce over half of all the Spitfires that helped the country win the war, making it a vital lifeline before being turned into an automotive factory soon after.
